Heineken Experience
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The Heineken Experience in Amsterdam is a fascinating and interactive journey that takes you through the rich history and unique brewing art of the famous Dutch beer brand. Dive into the world of Heineken, from its humble beginnings in the 19th century to the globally known brand it is today. This unique attraction not only offers an insight into the brewing process and the ingredients that make up the characteristic Heineken beer, but also invites visitors to participate in interactive exhibitions, discover historical artifacts, and of course, enjoy freshly poured Heineken beer.
By Jessica Donev
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Get your ticket for the Heineken Experience!
Amsterdam: Heineken Experience Ticket
4.6
(31905)
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Amsterdam: City Canal Cruise and Heineken Experience
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Amsterdam: City Canal Cruise and Heineken Experience Ticket
4.5(5460)
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Heineken® Experience Tickets + 60-Min LOVERS Canal Cruise
4.5(3833)
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Tours
Enjoy a tour through the Heineken Experience!Amsterdam: Exclusive Heineken Experience VIP Tour Ticket
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Special Offers
Boating and drinking beer - a perfect duoGray Line Canal Cruise with snackbox & Heineken Experience
musement.com
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Amsterdam City Canal Cruise From Heineken Experience
musement.com
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7 tips for visiting the Heineken Experience
Heineken Brewery | Unsplash: Rikin Katyal
1
Book in advanceThe Heineken Experience is a popular attraction in Amsterdam, and tickets can sell out quickly. Book tickets in advance to avoid long waiting times or disappointment. Tickets are only available online, not on-site. Compare your ticket options on TicketLens!
Heineken Beer Bottles | Unsplash: Christian Gertenbach
2
Plan enough timeThe Heineken Experience usually takes about 1.5 to 2 hours. Plan enough time to explore the exhibitions at your leisure and enjoy the beer.
3
Try fresh Heineken beerA highlight of the visit is the opportunity to try freshly tapped beer. Taste the different varieties and enjoy the taste of the famous beer.
4
Enjoy responsiblyDo not forget that beer contains alcohol and enjoy it responsibly. Have fun tasting the beer, but please do not drink excessively.
5
Use the interactive exhibitionsThe Heineken Experience offers a variety of interactive exhibitions that give you an insight into the brewing process and the history of Heineken. Take the time to participate in all the activities and have fun while learning more about the beer.
6
Do not miss the souvenir shopAt the end of the tour, you will find a souvenir shop where you can buy a variety of Heineken items and gifts. Take the opportunity to bring a memento of your visit home with you.
7
Explore the surroundingsThe Heineken Experience is located in the heart of Amsterdam and close to many other attractions. Plan to visit more sights nearby after your visit. How about a visit to the Van Gogh Museum or Anne Frank House, for example?
Heineken Beer Bottles Decoration | Unsplash: Ameer Basheer
The Heineken Experience
Experience beer like never before! Here you'll find out what awaits you at the Heineken Experience. Be prepared to discover beer from a new perspective.Heineken Experience entrance | Flickr: Elroy Serrao CC-BY SA 2.0
Welcome to the Heineken Experience
In the heart of Amsterdam, you'll find the oldest brewery of Heineken beer, which today is the home of the Heineken Experience. During the tour, you'll learn more about the origins of Heineken, the brewing process, some of the crazy innovations, about Heineken's sponsorships and the history behind the beer. Of course, you'll also learn how to best enjoy the beer.Heineken brewing process | Flickr: charlotteshj CC-BY SA 2.0
The history
At the beginning, in the historical area of the brewery, you can find out more about the history of Heineken beer on various screens with shots of bartenders behind the bar or important personalities. You will also discover the development of beer bottles and various beer mats as well as the ingredients needed to make beer with the help of exhibits.The old brewery
The journey takes you further, directly into the old brewery. It was closed in 1988 due to lack of space and is now part of the Heineken Experience. You will also learn about the history of Heineken, the brewing process, crazy innovations and sponsorship. While you play master brewer yourself, you will learn how best to serve and enjoy your beer.The ‘Brew You Ride’
Past the horse stables, you reach a simulator with a moving platform, the Brew You Ride. You stand in a cinema and become part of the brewing process. You experience the brewing process by swimming in the beer yourself until it is bottled and enjoyed at a party.Heineken Tasting Bar | Flickr: Master Maxim CC-BY SA 2.0
The tasting bar
Here you get to taste a beer that is already included in the price. During the tasting you will be guided by a bar employee and enjoy a cold Heineken beer.Heineken Experience | Flickr: Phil Wiffen CC-BY SA 2.0
Interactive museum
The path leads you to another section of the museum, which is primarily characterised by media art. The ceiling of the museum is made of green Heineken beer bottles. The interactive wall, made from Heineken bottles, is another highlight on the tour. At this stop of the tour, you can also have photos taken, participate at a sing along, and much more. You will naturally receive the pictures via email. You will also learn how to tap beer properly. But you practise this virtually. Furthermore, you can paint with light or relax in the lounges and watch old Heineken commercials. This part of the museum is very multimedia and definitely an experience!Bottle your own
Here you can have your freshly filled beer bottle printed and take it home afterwards. The perfect souvenir of your vacation in Amsterdam and the visit to the Heineken Experience.Beer and Soccer
Just as the lid fits the pot, soccer and beer go together. Therefore, in this section you'll find soccer jerseys and can play table soccer. Who wins? You or your companion? Play for a Heineken beer!The Conclusion
At the end, you'll receive a beer to taste in another bar. The coasters on the tables are interactive and fly to your beer glass.Extras
You can also visit the Rooftop for an extra charge. There is another bar there where you can try various beer creations. For example, there's a ’Passionfruit Spritz’, a cocktail made with beer.With the VIP Tour, you get behind-the-scenes insights and a personal tour guide, as well as craft beers and snacks.
’Live Your Music’ is a combo ticket that combines beer and electronic music. Our House and the Heineken Experience are included in the ticket.
’The Perfect Match’ is a combo ticket that includes the Heineken Experience and a self-guided tour of the Johan Cruijff Arena.
Frequently Asked Questions
In which language is the tour?
The tour is in English, but you can download the audio tour in additional languages on your smartphone. The audio tour is available in Dutch, German, French, Italian, Spanish, and Portuguese. Read more.
Is beer still brewed on site?
No, the building has not been used as a brewery since 1988. Read more.
May I take pictures?
Yes, please, as long as you treat the guides and other guests with respect. Feel free to use the hashtag #heinekenexperience and #travelwithticketlens when you post your pictures online. Read more.
Are beers for tasting included during the tour?
Yes, the tour includes two beers. During the VIP tour, you can also taste Craft Beers and you will receive Dutch snacks in addition. Read more.
Is there a cloakroom?
Yes, there is a free cloakroom. Please note that you can only store smaller luggage items there. For larger luggage items, there is the ’Lockerpoint Luggage Storage’ at Marie Heinekenplein. Read more.
Are children allowed at the Heineken Experience?
No. Children and teenagers under 18 are not allowed to enter the Heineken Experience. Read more.
General information
opening hours
tickets
address
1072AE Amsterdam
Netherlands
website
how to get there
If you are already in the center, you can easily walk or bike to the Heineken Experience.
By public transport, get off at the tram stop ‘Stadhouderskade’.
If you are coming by car, you can park nearby. However, note that parking in Amsterdam can be expensive and parking spaces are limited. We recommend traveling by public transport.
In Amsterdam, you can also almost always arrive by boat. Thanks to the extensive network of canals, you can reach the attraction by boat as well.
Written byJessica DonevJessica is the definition of Jack of all trades. When she wants to do something, she just does it. That's why Jessica is an event manager, professional dancer, trainer, content creator, speaker / presenter in training and much more. Having traveled the world a lot, she knows what's important when traveling and shares it with you here on TicketLens.
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